Friday, July 31, 2009

No marketing pullback for Malibu rum (Market Watch)

Pernod-Ricard is going full steam ahead with an ambitious, and expensive, new ad campaign for its Malibu flavored rum brand.

For the complete story, click HERE.

For additional rum news, check out our Rum News Server, which is updated several times a day.

Please visit us at The Rum Shop for all your rum-related needs, including purchasing rum on-line, rum recipes, rum tasting notes, rum event information and rum consulting services.

No comments: