Bacardi today announced the launch of a new marketing campaign called “Bacardi Together”. The effort includes a 30-second television commercial entitled “Inventions,” which shows how many things have been invented to help bring people together, including Bacardi.
Created by Young and Rubicam and director Johnny Green, “Inventions” was filmed in locations across Argentina and features the music track “NYC moves to the sound of LA” by the band Funeral Party. The TV commercial will run in prime time on national cable networks throughout the summer, including sports and entertainment outlets such as ESPN, SPIKE, Comedy Central, FX, TBS and TNT.
It’s part of an integrated effort that also includes out-of-home, public relations, experiential marketing, digital advertising and a “Like It Live, Like It Together” program on Facebook.
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