(By Naoko Fujimura) Sapporo Holdings Ltd. (2501), Japan’s fourth-largest brewer, will ally with Bacardi Japan Ltd. to sell spirits including Dewar’s scotch, targeting 10 billion yen ($124 million) in annual sales of western-style liquor by 2016.
Sapporo will be the exclusive Bacardi distributor in the country from Oct. 1, the Tokyo-based company said in a statement. The agreement covers 29 brands including Grey Goose vodka, Bombay Sapphire gin, cognac, tequila and sparkling wine.
"We want to make western liquor one of our profit pillars, as beer now is," Norifumi Sumiyoshi, Sapporo wine and spirits division head, told reporters in Tokyo today.
Click HERE for the complete story. Please visit us at The Rum Shop for all your rum-related needs, including purchasing rum on-line, rum recipes, rum tasting notes, rum event information and rum consulting services. "Got Rum?" Magazine is back in circulation, get your free copy HERE.