Thursday, August 11, 2011
Diageo Launching Campaign for Its Captain Morgan Brand
(by Shanken News Daily) Diageo is launching a new multi-media promotional campaign for its Captain Morgan brand starting this month and ending in October. “The Captain’s Island” campaign will run mostly through the brand’s Facebook page, giving fans a chance to win a trip to a Caribbean island and $15,000. Actress Mena Suvari will help promote the campaign, which will also include television and Internet ads across 13 different markets—the U.S., Canada, U.K., Ireland, Germany, Austria, Czech Republic, Denmark, Russia, Argentina, Mexico, Peru and Costa Rica. This campaign follows on the heels of the “To Life, Love and Loot” ad effort announced by the brand in May, featuring commercials filmed by movie director Tom Hooper.