Tuesday, September 20, 2011
Bacardi USA Introducing the “OakHeart Challenge”
(by Shanken News Daily) Bacardi USA is introducing the “OakHeart Challenge,” a series of simultaneous nationwide bar events designed to support the launch of Bacardi OakHeart, on September 15. Through the program, Bacardi aims to get more than 25,000 consumers to sample the new extension on the same day, at the same time. Bars in several key markets, including Arkansas, Delaware, Florida, Illinois, Iowa, Kansas, Missouri, New York, Nevada, Pennsylvania, South Carolina, Washington D.C. and Wisconsin, will be hosting OakHeart Challenge events. Rolled out in the U.S. earlier this month, Bacardi OakHeart is a 70-proof, spiced blend of Bacardi Superior and Gold priced at around $12.99-$15.99 a 750-ml that aims to take on rival Diageo’s Captain Morgan in the spiced rum segment.