Bacardi Adds Two New Flavors: Wolf Berry and Black Razz

(News Brief by Shanken News Daily on 06/02/2012) Bacardi rum is rolling out two flavor extensions—Wolf Berry, a blend of blueberry and wolf (or goji) berry, and Black Razz, a mix of raspberry and black sapote. Both will be priced at $14.99 a 750-ml. Along with the new products, Bacardi is also releasing new packaging, including temperature- and light-activated bottles. When chilled, the Wolf Berry bottle shows a red claw mark across the label and Black Razz shows a large red berry logo. Bacardi is supporting the product launch with a multimillion-dollar campaign that focuses on sampling in the on-premise and advertising in key markets.