Sunday, November 22, 2009

McDowell to use soccer platform for promoting rum brand (Business Standard India)

Vijay Mallya-promoted United Spirits is focusing on football as platform for promoting McDowell's Celebration rum. The company, which spends 50 per cent of its branding budget through sports, is looking at growing sales of Celebration by 12 per cent in next one year.

For the complete story, click HERE.

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