Wednesday, June 15, 2011

Sapporo to Ally With Bacardi Japan for Selling Wine, Rum

(By Naoko Fujimura) Sapporo Holdings Ltd. (2501), Japan’s fourth-largest brewer, will ally with Bacardi Japan Ltd. to sell spirits including Dewar’s scotch, targeting 10 billion yen ($124 million) in annual sales of western-style liquor by 2016.

Sapporo will be the exclusive Bacardi distributor in the country from Oct. 1, the Tokyo-based company said in a statement. The agreement covers 29 brands including Grey Goose vodka, Bombay Sapphire gin, cognac, tequila and sparkling wine.

"We want to make western liquor one of our profit pillars, as beer now is," Norifumi Sumiyoshi, Sapporo wine and spirits division head, told reporters in Tokyo today.

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