Los Angeles, CA–(August 12, 2009)- Today Zaya Rum enthusiastically announces its partnership with Cigar Aficionado for the publication’s 14th Annual Big Smoke festivities in New York City and Las Vegas.
The 2009 Big Smoke Las Vegas and Big Smoke NYC events will offer cigar lovers a chance to come together in an atmosphere full of good cigars, good food, good companionship, and now, a super premium Rum. Hailed as the world’s finest sipping rum, Zaya is a perfect complement to The Big Smoke celebrations. “We are extremely pleased to be presented alongside a variety of the finest cigars which will further illustrate Zaya Rum as an exceptional spirit among cigar aficionados worldwide,” says Bill Anderson, President of Infinium Spirits.
The Trinidadian bottled, limited production rum possesses a simple state of mind; focus on savoring every moment of life. As only a true cigar devotee would empathize, Zaya Rum believes in engaging in every positive opportunity presented and when taken, elevating those moments. The spirit’s versatile mixability factor increases its ability to elevate everything, even a simple carbonated beverage such as cola.
Cigar Aficionado Magazine’s 2009 Big Smoke Las Vegas weekend will take place Friday, November 13th through Sunday, November 15th at the famed Venetian Resort Hotel Casino. The New York City fête will be held on Tuesday, November 24th at the Marriot Marquis in the historic Times Square district. Tickets are available for $240/person on the Cigar Aficionado website at www.cigaraficionado.com.
About Zaya Rum
Zaya Rum, bottled in Trinidad, which is acknowledged as the epicenter of the world’s rum production has been presented with countless accolades worldwide. Including receiving the prestigious Gold Medal at the 2009 Ministry of Rum Tasting Competition and the coveted San Francisco World Spirits Competition Double Gold Award, bequeathed upon the brand in 2007.
INFINIUM Spirits was founded in 2005 by Wilson Daniels Ltd. Based in Southern California and focuses on developing distinctive brands in the premium and ultra premium sectors of the spirits industry. INFINIUM currently distributes Zaya Rum in California, New York, New Jersey and Florida and plan to expand to surrounding markets throughout 2009. The suggested retail price for the 80 proof, 750 ml bottle is approximately $34.99. For more information, visit www.infiniumspirits.com or contact Entertainment Fusion Group (EFG) at (310) 432-0020.
About Cigar Aficionado
The launch of Cigar Aficionado in 1992 was the result of a dream: to create the finest luxury lifestyle magazine for men who not only enjoy a good cigar, but know a thing or two about how to live well. The magazine would cover the world of cigars, but also address with equal passion the pursuits and interests of smart, savvy and discerning readers. For more information, visit www.cigaraficionado.com.