Friday, October 07, 2011
Diageo Will Be Presenting Sponsor For Two ESPN Television Segments
(by Shanken News Daily) Diageo will be presenting sponsor for two ESPN television segments—“Around the Horn” and “Pardon the Interruption” and their corresponding programs on Spanish-language ESPN Deportes—beginning this month through September 2012, reports AdAge. The sponsorship will be highlighted on the programs as “Happy Hour.” Diageo will use the television time to spotlight its products, starting with Guinness Black Lager on ESPN and Captain Morgan Rum on Deportes. ESPN will also create a place on its website to feature clips from the two programs, also sponsored by Diageo. The company already sponsored “Pardon the Interruption” before it decided to make itself more noticeable on air. AdAge reports that Diageo spent around $21.7 million on ESPN’s platforms in 2010.