Wednesday, April 04, 2012
Pernod Ricard USA Introduces Melon Margarita To Their Malibu Premixed Cocktails Line
(by Shanken News Daily) Pernod Ricard USA has introduced a new flavor extension to its Malibu premixed cocktails line, Melon Margarita. The new product will retail for $19.99 a 1.75-liter pouch. The Malibu cocktails range, launched last June, also features Tropical Sea Breeze, Rum Punch, Caribbean Cosmo and Tropical Mojito variants. The Melon Margarita cocktail follows two recent extensions to the core Malibu rum brand, Malibu Red and Malibu Sunshine. After reversing a decline in 2010 with 1.9% growth, Malibu rose 5.6% in the U.S. last year to 1.7 million cases, according to Impact Databank. The brand does approximately half its global business in the U.S.