Monday, March 19, 2012

Pernod Ricard USA Unveils Malibu Sunshine

(by Shanken News Daily) Pernod Ricard USA has unveiled Malibu Sunshine, a citrus-infused addition to its Malibu flavored rum range. Priced at $12.99 a 750-ml., the new lemon-lime offering will also be available in 50-ml., 1-liter and 1.75-liter formats. Malibu Sunshine follows the recent debut of Malibu Red, a higher-proof rum-Tequila hybrid priced above Malibu’s core brand. After reversing a decline in 2010 with 1.9% growth, Malibu rose 5.6% in the U.S. last year to 1.7 million cases, according to Impact Databank. The brand does approximately half its global business in the U.S.

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