Wednesday, May 23, 2012
Bacardi Unveils Bacardi Classic Cocktails Light
(News Brief by Shanken News Daily) Bacardi has unveiled Bacardi Classic Cocktails Light, a new range of low-calorie, RTD beverages. Made with natural flavors, juice and cane sugar, the line-up includes Piña Colada and Mojito offerings at less than 95 calories per 4-ounce serving. The Classic Cocktails Light launch will be backed by a full ad campaign—which is set to run through September—and a partnership with actress Busy Phillips. Featuring print, digital and social media components, the campaign will also include sampling events in 22 key U.S. markets. Bacardi Classic Cocktails Light will be available nationwide in 750-ml. and 1.75-liter formats, priced at $19.99 for the latter.