Tuesday, May 22, 2012
Sazerac Co. Agreed to Acquire Spirits Brands from White Rock Distilleries
(News Brief by Shanken News Daily) For the second time in nine months, Sazerac Co. has agreed to acquire a number of spirits brands from White Rock Distilleries. The brands include Baja, Tenure, Epic, Superia, Stroyski, El Charro, Blackmaker, Chocolate Valley Vines and others. The price for the sale, which becomes effective May 31, was undisclosed. Last September, Sazerac purchased more than 30 brands from White Rock, which also recently sold fast-rising Pinnacle Vodka and Calico Jack rum to Beam Inc.