Monday, March 12, 2012
Destileria Serralles Names Haleybrooke International Its Exclusive Travel Retail Agent
(by Shanken News Daily) Destileria Serralles has named Haleybrooke International as its exclusive travel retail agent in the Americas, covering the U.S., Canada and other select markets. The primary focus will be on Serralles’s Don Q rum brand, especially its high-end Don Q Grand Anejo variant, which sells for around $60 a bottle. Don Q has been rising fast in the U.S., with sales up 16% to 220,000 cases last year, according to Impact Databank.