Thursday, March 08, 2012
Rhum Clément Introduces New Packaging In Line With the Company’s 125th Anniversary
(by Shanken News Daily) Martinique-based Rhum Clement has introduced new packaging for its Première Canne white rum, in line with the company’s 125th anniversary. The new bottle, which was redesigned to look more contemporary as well as reflect the brand’s lineage and history of rum making, recently started shipping. Priced at $29.99 a 750-ml., Première Canne (40%-abv) is one of the newest releases to the Rhum Clement line, which also features Créole Shrubb, V.S.O.P., Cuvée Homère and X.O. The brand is distributed in the U.S. by Clément USA Inc. and is available nationally.