Diageo Rolling Out New Dispensing System Across European Markets

(this news brief was posted by Shanken News Daily on October 28, 2011) Diageo is rolling out a new dispensing system across European markets for a ready-to-serve cocktail range featuring several brands in its portfolio. The Rapak technology featuring a bag-in-a-box serving system will allow bars to offer cocktails at more accessible price points. It also aims for convenience, as the bags are easily exchanged and fitted into the dispensing system. The bag-in-a-box offers 67 servings per pack and is available in Smirnoff Mojito, Pampero Mojito and Cacique Mojito. The new system will be featured in 12,000 bars and restaurants across 11 countries in Europe by the end of the year.