Serrallés USA Rolling Out New Aged White Rum, Caliche

(this news brief was posted by Shanken News Daily on November 10, 2011) Serrallés USA is set to roll out a new aged white rum label, Caliche, this March. A joint project between sixth-generation rum distiller Roberto Serrallés of Distilería Serrallés and American nightlife entrepreneur Randee Gerber, Caliche will be priced within the $21.99-$24.99 range. Designed primarily for cocktail occasions, the 80-proof offering will receive an on-premise-focused launch in New York City, Miami, Los Angeles and Chicago before expanding into additional markets. In addition to Caliche, Serrallés’s existing U.S. portfolio includes Impact “Hot Prospect” winner DonQ rum and the recently launched Blackbeard spiced rum brand.