Pennsylvania Liquor Control Board (PLCB) Opens Fine Wine & Good Spirits Store in Philadelphia

(this news brief was posted by Shanken News Daily on December 8, 2011) The Pennsylvania Liquor Control Board (PLCB) has opened its latest large-format Fine Wine & Good Spirits store in Philadelphia. Now the largest rebranded PLCB store in the state, the Philadelphia outpost is one of around 10 liquor stores that have recently been renovated under the PLCB’s new, customer-focused retail concept. In addition to an improved floor plan and more welcoming atmosphere, the new store features the concept’s signature center table, which offers staff assistance, a tasting bar and educational and promotional materials. The PLCB aims to redesign all its retail stores over the next five years.