Thursday, July 21, 2011

Appleton Estate Jamaica Rum appoints Brown-Forman exclusive distributor in Mexico

(by The Gleaner) J. Wray & Nephew Limited has announced that it has appointed Brown-Forman as the exclusive distributor of the Appleton Estate Jamaica Rum and Appleton Jamaica Rum brands in , as of July 1.

In making the announcement, Paul Henriques, managing director of J. Wray & Nephew Limited, noted that the company was excited to forge this new partnership with Brown-Forman, while expressing his gratitude to Casa Cuervo, the outgoing distributor for Appleton Jamaica Rum in Mexico.

"We are very excited at the prospect of working with the Brown-Forman team as we continue to build the Appleton Jamaica Rum brand in Mexico. Brown-Forman is an industry leader in Mexico, and Appleton Jamaica Rum is an excellent fit for its portfolio. Appleton has been well established in Mexico for many years, and we are confident that together we will continue to build on this strong foundation and take it to great heights.

"At the same time, I would like to thank the team at Casa Cuervo, our distributor in Mexico for over 20 years."

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